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Lorem Ipsum: Usage, Common examples, Translation, Variants and technical information

The Latin scholar H. Rackham translated the below in 1914:

Lorem Ipsum: translation

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

Lorem Ipsum: common examples

layout based on Lorem Ipsum Most of its text is made up from sections 1.10.32–3 of Cicero’s De finibus bonorum et malorum (On the Boundaries of Goods and Evils; finibus may also be translated as purposes). Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit is the first known version (“Neither is there anyone who loves grief itself since it is grief and thus wants to obtain it”). It was found by Richard McClintock, a philologist, director of publications at Hampden-Sydney College in Virginia; he searched for citings of consectetur in classical Latin literature, a term of remarkably low frequency in that literary corpus.

Cicero famously orated against his political opponent Lucius Sergius Catilina. Occasionally the first Oration against Catiline is taken for type specimens: Quo usque tandem abutere, Catilina, patientia nostra? Quam diu etiam furor iste tuus nos eludet? (How long, O Catiline, will you abuse our patience? And for how long will that madness of yours mock us?)

Lorem Ipsum: variants and technical information

Adobe Fireworks Lorem Ipsum plugin In 1985 Aldus Corporation launched its first desktop publishing program Aldus PageMaker for Apple Macintosh computers, released in 1987 for PCs running Windows 1.0. Both contained the variant lorem ipsum most common today. Laura Perry, then art director with Aldus, modified prior versions of Lorem Ipsum text from typographical specimens; in the 1960s and 1970s it appeared often in lettering catalogs by Letraset. Anecdotal evidence has it that Letraset used Lorem ipsum already from 1970 onwards, eg. for grids (page layouts) for ad agencies. Many early desktop publishing programs, eg. Adobe PageMaker, used it to create template.

Most text editors like MS Word or Lotus Notes generate random lorem text when needed, either as pre-installed module or plug-in to be added. Word selection or sequence don’t necessarily match the original, which is intended to add variety. Presentation software like Keynote or Pages use it as a samples for screenplay layout. Content management software as Joomla, Drupal, Mambo, PHP-Nuke, WordPress, or Movable Type offer Lorem Ipsum plug-ins with the same functionality.

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